Nike Zoom Pegasus /
Retail Installation, product launch, experience + brand activation for Nike flagship stores in China. Creative + Experiential.
MediaMonks, Shanghai, 2018
Run as fast as a rocket in this in-store running experience. Created for Nike stores across China, this custom-built treadmill installation featured floor-to-ceiling screens, encouraging visitors to sprint as fast as possible in order to launch an animated rocket into outer space.
The custom built treadmill is connected with a curved screen from floor to ceiling
In-store Experience
As runners go faster and faster, the animated shoe on screen will launch to outer space like a rocket.
Interactive window displays
Animations and actual scores were visible from the outside, creating awarenes and point of attraction.
To connect with people outside the store, the installation was expanded onto the shop window display to create a seamless experience from the outside to the inside.
