Dear internet,

My name is Alexander. I work at the intersection of Architecture and New Media, immersive storytelling, AI-driven creativity and content production, spatial design, and cultural innovation — crafting immersive spatial and digital experiences for leading brands, agencies, museums, and cultural institutions worldwide.

With over 15 years of experience, I’ve developed a multidisciplinary skill set across research, concept development, design, and creative leadership, delivering award-winning work recognized by D&AD, Cannes Lions, FWA, and The Webby Awards.

In 2014, I defined the title “Experience Architect” to reflect my hybrid practice — uniting spatial design, participatory systems, and storytelling to redefine how people engage with environments, technology, and each other. Since then, I’ve applied this approach across a wide range of contexts: retail, exhibitions, events, entertainment, e-commerce, and public space.

During my studies in Architecture and New Media at the Gerrit Rietveld Academy (Amsterdam) and the University of Applied Arts (Vienna), I began investigating new models of authorship, spatial computing, real-time 3D, audience engagement, and hybrid media environments — inquiries that continue to influence my work today.

I’ve had the privilege of collaborating with global teams and clients including BMW, Porsche, Nike, Adidas, Art Basel, and UBS, while also contributing to forward-thinking cultural projects and institutions.

Depending on the scope, I work independently, collaboratively, or as a creative lead, guiding multidisciplinary teams. Above all, I thrive on uniting people and ideas across disciplines — turning vision into dazzling experiences that resonate deeply and carry cultural relevance.

Currently based in Amsterdam, I’m open to partnerships, commissions, and collaborations with people and organizations who are ready to build meaningful, future-facing experiences.

Same story, different angle…

Alexander Kraemer [AK/83] is a Creative Director, Experience Architect, Digital Artist, and Researcher whose work seamlessly integrates emerging technologies and creative innovation across commercial and cultural domains. Educated at the Gerrit Rietveld Academy and the University of Applied Arts Vienna, his thesis "The Becoming of Author of Space" established theoretical frameworks on authorship, spatial computing, and audience engagement, that led him to explore participatory / interactive applications across online- and offline environments; designing innovative retail, exhibitions, events, e-commerce platforms and entertainment spaces.

Alexander creates immersive experiences and storytelling that challenge conventional narratives by exploring AI-driven creativity, interactive applications blending virtual and physical realities, participatory design principles, and emerging frameworks of decentralized governance. Throughout his career, he collaborated with leading brands, museums, festivals, and creative agencies, developing experiences that redefine how people behave, think, and feel as they interact with culture, brands and products, and their entire ecosystem of content and services. His work has earned international recognition, including awards from D&AD, Cannes Lions, FWA, and The Webby Awards.

Merging commercial expertise with artistic and cultural research, Alexander actively shapes contemporary discourse on participatory methodologies, accessible and decentralized cultural frameworks, and digital innovation — positioning his work at the intersection of technological innovation, creative collaboration, and cultural transformation.

Within my work I aim at abolishing the border between the physical and digital world — yet, blurring the transition between these two.

I’d like to create seamless (interactive) experiences with physical space by overlaying it with digital, dynamically changing information.

The result shall be one coherent experience, which appears as a merging of physical and digital space — ultimately achieving the convergence of multimedia, urbanity and architecture.