Work Experience

Creative Director | INDG + Grip

• 2019 - 2022

• Supporting global brands to advance and replace photography with CGI, developing digital content and technology across the full product lifecycle; from imagery to animations, video and interactive experiences, mobile apps, AR / VR and realtime 3D applications.

• Implementing efficiencies through automation of creative / content with software (Grip)

Senior Creative / Experience Architect | MediaMonks

• 2017 - 2019

• Concept, strategy, design and production of award-winning activations, experiences and installations for agencies and brands all over the world; combining innovative digital technologies with physical interaction. Creating campaigns with multiple touchpoints, from mobile activations to monumental art pieces, retail, exhibitions, events, VR / AR / MR …

Digital Creative / Experience Architect | AK/83

• since 2014 

• Independent. Digital Creative. Artist. Architect. Spatial Design. Visual Communication.

• Development of digital vs. spatial design concepts, specialized in interaction- / experience design and production for the automotive-, media-, fashion-, culture and event industries. Clients include BMW, MINI, Volkswagen Group, Wella, Harper’s Bazaar, Nationale Opera en Ballet, Centraal Museum Utrecht, Kröller-Müller Museum ...

Interactive Art Director / Creative Lead | INDG Amsterdam

• 2009 - 2014

• Concept and creation of (online) product experiences, digital product communication, e-commerce platforms, software applications as well as asset strategy and -creation for international consumer brands such as Audi, Philips, Marks & Spencer, Electrolux, Orange, Quick-Step, Vodafone ...

3D Artist / Architect | Isochrom Vienna

• 2006 - 2009

• Specializing in architectural visualization and communication; BMW-Welt Munich, Musée des Confluences Lyon, ECB Frankfurt / Main, Busan Cinema Complex, Dalian International Conference Center, William Beaver House New York, Port Lawrence / Palm Springs …

• Concept and realization of the exhibition fake.space / University of Applied Arts Vienna 2007

• Assistance to the exhibition Brain City Lab / Venice Biennale 2008

Education

Gerrit Rietveld Academy Amsterdam (NL)

• 2009 - 2012

• Bachelor of Design - Interaction Design / Unstable Media

Universität für angewandte Kunst Wien (A)

• 2004 - 2006

• Architecture, Masterclass Prof. Wolf D. Prix

Skills

Disciplines

Creative + Art Direction / Design Direction / Creative Strategy / Brand Strategy / Content Strategy / Content Development

Spatial + Digital Branding / Spatial Design / Product Design / User Experience Design / Interactive + Digital Design 

Virtual Reality / Augmented Reality / Mixed Reality 

Pitch / Production / Delivery

Software

Adobe Suite / 3DS Max / Vray / Rhinoceros / Auto CAD / SketchUp / Figma / Axure / Sketch / Microsoft Office Suite / Windows + OsX

Languages

Fluent

English / German / Dutch

Basic

Spanish / French

Activities

• 2019 Als Kunst je lief is | exhibition concept & design in collaboration with Maarten Spruyt | Kröller-Müller Museum (NL)

• 2018 Jan Taminiau - Reflections | exhibition concept & design in collaboration with Maarten Spruyt | Centraal Museum Utrecht (NL)

• 2014-16 Investigations into Digital Fashion Media | FASHION.AK83.NL

• 2013 The Becoming of Author of Space. Discovery Festival, Trouw Amsterdam (NL)

• 2011-12 Building of the installation Kugelautomat | Fusion Festival (D)

• 2012 Shinytoys | Festival für audiovisuelle Experimente, Mülheim a. d. Ruhr (D)

• 2010-11 Beatplantation | Opening and closing cerenomy Cultural Capital Ruhr 2010, Zeche Zollverein (D)

• 2009 Beatplantation | Traumzeit Festival, Duisburg (D), Juicybeats, Dortmund (D)

• 2008 White Gallery, Leipzig (D) | Concept & realization of mural painting / website / interface

• 2005 - 2013 Beatplantation (D) | Mini festival for art and sound | Organization & realization

• 2004 - 2008 Prinz Eisenbeton | publishing & editing of the monthly Magazine of the Institute of Architecture

• 2004 - 2006 Participation in organization, coordination, realization of Architecture Live, annual event for presentation and party of the Institute of Architecture, University of Applied Arts Vienna (A)

• 2004 Cooperation with Dunlop | Design of shoes and textile / special editions

• 2003 Co-founding “Be-Rock” | fashion label and artist collective | shows and exhibitions at BREAD & Butter Berlin (D) + GDS (International Shoe Fair), Düsseldorf (D)