Work Experience

Creative Director | MCH Global

• since 2023

• Leading global experiential projects for international brands from pitch to production. Together with a team of 10-15 people globally, I am overseeing the creative process from strategy, concept, design to implementation. MCH Global is an experiential and content marketing agency and is part of the MCH Group, with offices in Dubai, Zurich, Amsterdam, Los Angeles & Hong Kong. Clients include Adidas, BMW, Porsche, Lucid Motors, Art Basel, UBS, ...

Creative Director | INDG + Grip

• 2019 - 2022

• Supporting global brands to advance and replace photography with CGI, developing digital content and technology across the full product lifecycle; from imagery to animations, video and interactive experiences, mobile apps, AR / VR and realtime 3D applications. Managing a team of 1-5 people

• Implementing efficiencies through automation of creative / content with software (Grip)

Senior Creative / Experience Architect | MediaMonks

• 2017 - 2019

• Concept, strategy, design and production of award-winning activations, experiences and installations for agencies and brands all over the world; combining innovative digital technologies with physical interaction. Creating campaigns with multiple touchpoints, from mobile activations to monumental art pieces, retail, exhibitions, events, VR / AR / MR …

Digital Creative / Experience Architect | AK/83

• since 2014 

• Independent. Digital. Creative. Experience. Design. Interactive. Architecture. Space.

• Leveraging expertise in digital, creative and spatial design to create meaningful experiences. Interaction / experience design, visualization and technical production support for the automotive-, media-, fashion-, culture- and event industries. Clients include BMW, MINI, Volkswagen Group, Wella, Harper’s Bazaar, Nationale Opera en Ballet, Centraal Museum Utrecht, Kröller-Müller Museum, ...

Art Director / Creative Lead | INDG Amsterdam

• 2009 - 2014

• Leading the creative process from concept to design (UX/UI) and development of digital product communication, (interactive) product experiences, e-commerce platforms, software applications including asset strategy and -management for international consumer brands such as Audi, Philips, Marks & Spencer, Electrolux, Orange, Quick-Step, Vodafone, ...

Design Architect / 3D Artist | Isochrom Vienna

• 2006 - 2009

• Architectural design and visual communication; BMW-Welt Munich, Musée des Confluences Lyon, ECB Frankfurt / Main, Busan Cinema Complex, Dalian International Conference Center, William Beaver House New York, Port Lawrence / Palm Springs …

• Concept and realization of the exhibition fake.space / University of Applied Arts Vienna 2007

• Assistance to the exhibition Brain City Lab / Venice Biennale 2008

Education

Gerrit Rietveld Academy Amsterdam (NL)

• 2009 - 2012

• Bachelor of Design - Interaction Design / Unstable Media

Universität für angewandte Kunst Wien (A)

• 2004 - 2006

• Architecture, Masterclass Prof. Wolf D. Prix

Skills

Industries

Automotive / Architecture / Fashion / Lifestyle / Luxury / Sports / FMCG / CPG / Retail / Event / Exhibition

Disciplines

Creative + Art Direction / Design Direction / Creative Strategy / Brand Strategy / Campaign + Content Strategy / Content Production

Spatial + Digital Branding / Spatial Design / Product Design / User Experience Design / Interactive + Digital Design 

Virtual Reality / Augmented Reality / Mixed Reality 

Pitch / Production / Delivery

Software

Adobe Suite / 3DS Max / Vray / Rhinoceros / Auto CAD / SketchUp / Figma / Axure / Sketch / Microsoft Office Suite / Windows + OsX

Languages

Fluent

English / German / Dutch

Basic

Spanish / French / HTML