World Water Day
Interactive experience, public art installation “Water Ripples” at New York's Grand Central Terminal. Creative + Experiential.
MediaMonks, New York, 2018
For World Water Day, Stella Artois wanted to celebrate the ripple made in the global water crisis. We took over Grand Central Terminal with a towering, kinetic installation housing 600 individual moving droplets, designed to show the impact one person has, providing water to someone who needs it.
Art + Commerce for a good cause
We produced a 36-foot high kinetic art installation inside Grand Central Station that immersed passersby with a wave of 600 motor-controlled water droplets …
MediaMonks developed the complete experience; from the virtual installation design to the physical point-of-purchase and integration of the social media takeaway.
The Experience
Stepping onto the stage, patrons could trigger a stream of illuminated optical fibers, surging up the main pillar.
Various three-dimensional motion patterns were programmed into the behaviour of the installation, therefore every user generated his very unique water ripple.
