Dear internet user,

My name is Alexander, I am working at the intersection of architecture, design, storytelling and technology to craft immersive spatial and digital experiences for leading brands and agencies worldwide. With over a decade of experience, I have developed a robust skillset spanning research, concept development, design, execution and delivery of award winning projects. Depending on the scope, I’m happy to work independently, as a collaborator or leading a creative team.

Originally trained as an architect, I was fascinated by the possibilities of 3D and visualization techniques, which paved my way into creating interactive / digital experiences (somewhere around 2010). Continuing my professional journey, I defined myself as “Experience Architect” in 2014, combining my skills in spatial and digital formats; challenging how human-technology interactions could enhance physical environments.

This passion led me to explore innovative / interactive applications within retail, exhibitions, events, and entertainment and has earned international recognition, including awards from D&AD, Cannes Lions, and The Webby Awards.

As an experienced creative leader, I excel at guiding teams to translate vision into reality across various mediums (and spaces). Above all, I thrive at uniting cross-functional teams to develop ideas that engage audiences in new and meaningful ways.

Currently based in Amsterdam, I'm happy to partner with organizations (and people) ready to create experiences that matter for the world we live in today.

Same story, slightly different angle…

Alexander Kraemer is an accomplished (digital) creative working at the frontier of interactive experiences; developing creative, strategy and design for some of the world’s best-known brands. With over 10 years of experience managing creative and design processes across architecture, experience design, digital content production, advertising, experiential, marketing and e-commerce, Kraemer adds a multi-disciplinary perspective to his work.

He’s passionate about emerging technologies and designing experiences that make people behave, think and feel as they interact with brands and their entire ecosystem of content, products and services. Taking on complex technical challenges to fulfill creative dreams.

From early insights, concept and strategy to premium design, software development and final production, Kraemer is hands-on at every stage, while overseeing the entire creative process. He thrives on collaborating with clients, colleagues and external partners to deliver innovative, award winning work with commercial appeal.

Kraemer is considered a pioneer in his field(s) of work - constantly pushing the boundaries of what’s possible at the intersection of creativity and technology. His passion, talent and vision will (hopefully) continue to shape the next generation of digital brand- and product experiences.

Within my work I aim at abolishing the border between the physical and digital world — yet, blurring the transition between these two.

I’d like to create seamless (interactive) experiences with physical space by overlaying it with digital, dynamically changing information.

The result shall be one coherent experience, which appears as a merging of physical and digital space — ultimately achieving the convergence of multimedia, urbanity and architecture.