Digital Content

Development of digital content for social, campaign, e-commerce, interactive / software applications. Art + Creative Direction. Asset strategy, concept and production oversight.

INDG 2009-14 / 2019-22

Digital production allows for personalized, dynamic content throughout the entire (customer) journey. Achieving the desired efficiency, consistency and production speed, the best approach is to develop modular and reusable ingredients. These can be reused across a whole product range and are easily adapted to different languages, markets and formats.

FMCG/CPG

Kind of a technical use case here about Automation / Adaptation of global campaign content for Coca Cola / FIFA World Cup 2022™. Which brings a lot of creative challenges, both in terms of concept and production efforts… But it does pay off in the end; saving millions of hours of traditional / manual post-processing work.

Automation / Adaptation of global campaign content to different markets and audiences, not only for beverages…

Teaser video for the market launch of a new haircare product from L’Oreal, in collaboration with Hyperculture

Various loopable animations for YSL / Make it Yours campaign

Automotive

A selection of automotive work I did with INDG. A lot of video content but also intended for interactive purposes, configurators, apps, etc.

Fashion

Underneath a selection of Digital Fashion projects I did with INDG. Supporting digitization of internal workflows (replacing traditional photography), including asset- strategy and creation, as well as production of image and video content. Also for interactive purposes, building configurators, apps, etc.

Announcement / teaser for the ongoing partnership between INDG and New Era, in collaboration with Hyperculture

Product launch animation for Puma, in collaboration with PlusOne

Keep on scrolling for some more heritage projects underneath. It’s getting pretty old-school at some point ◕‿◕

Telecom

A modular video framework designed with Momkai a long time ago. Animation and motion design by INDG.

Philips

Philips selected INDG to create a modular video framework suitable for a range of products from multiple categories. The goal was to increase awareness of Philips’ beauty and male grooming ranges and elevate the product experience on respective Product Detail Pages. The videos shall explain key features of the products close to the (online) point of purchase and drive consumer confidence by offering the ultimate arguments to buy.