Nike Zoom Pegasus /
Retail installation and product launch experience for Nike flagship stores across China — Creative & Experiential Design.
MediaMonks, Shanghai, 2018
A hybrid physical/digital sprint challenge developed for Nike stores across China: a custom-built treadmill paired with a floor-to-ceiling curved LED screen. The faster you run, the sooner an animated Pegasus shoe blasts into orbit. Pure spectacle that turns pace into payoff.
A custom-built treadmill linked to animations on a floor-to-ceiling curved screen
In-Store Experience
Pace translates directly to the animations on screen: increase speed and the on-screen shoe accelerates from ground to lift-off — a simple, addictive feedback loop that pulls crowds in and keeps them competing.
Interactive window displays
The window content mirrored the in-store action, keeping the journey seamless from street to sprint.
Animations and real-time scores extended onto the storefront windows, creating instant awareness and a magnet for passersby.
