Run as fast as a rocket in this in-store running experience. Created for Nike stores across China, this custom-built treadmill installation featured floor-to-ceiling screens, encouraging visitors to sprint as fast as possible in order to launch an animated rocket into outer space.

IN-STORE Experience

As runners go faster and faster, the animated shoe on screen will launch to outer space like a rocket.

Interactive window DisplayS

To connect with people outside the store, the installation was expanded onto the shop window display to create a seamless experience from the outside to the inside.

Animations and actual scores were visible from the outside, creating awarenes and point of attraction.