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1 Linnaeuskade
Amsterdam, NH, 1098 BC
Netherlands

+31 (0)6 24 83 86 10

AK/83. Alexander Kraemer. Multidisciplinary. Interactive. Digital. Art Director / Artist. Amsterdam

 

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Art Direction

 

Marks & Spencer selected INDG to deploy a multi-channel retail solution for their home furniture category. The aim was to create a whole new shopping experience platform ranging from online to offline and instore, offering inspiration combined with personalization and purchasing products.

 

 

 
 

The interaction concept investigates in different methods how to deal with browsing, adding, moving of furniture in 3D space. The desired method should be user-friendly, easy and intuitive, while feasible for implementation on touch-based as well as mouse-controlled devices.


 

Design Sketches


 

Development of Design Language

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The design language was developed together with Momkai at the beginning of the project. The hexagon shape was defined as an icon that stands for the idea of 3D space, it's a two-dimensional shape, it works as grid and as a house.


 

3D Roombuilder


 

Interior Inspirer