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1 Linnaeuskade
Amsterdam, NH, 1098 BC
Netherlands

+31 (0)6 24 83 86 10

AK/83. Alexander Kraemer. Multidisciplinary. Interactive. Digital. Art Director / Artist. Amsterdam

 

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Art Direction

 

Product videos explain specific features of a product in the most condensed and exciting way. Achieving the desired efficiency, consistency and production speed, the approach is to create video frameworks of modular and reusable ingredients. These can be reused across a whole product range and are easily adapted to different languages and markets.

 
 

Orange

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The initial framework was designed with Momkai. Asset creation, animation and motion design by INDG.


 

Philips

Philips selected INDG to create a range of product videos. The goal was to increase awareness of Philips’ beauty and male grooming ranges and elevate the product experience on respective product detail pages. The videos shall explain key features of the products close to the (online) point of purchase and drive consumer confidence by offering the ultimate arguments to buy.

 

Male Grooming

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Visual Design

 

Beauty

 

Wake-up Light


 

Vodafone


 

T-Mobile