product videos.jpg

Art Direction


Product videos explain specific features of a product in the most condensed and exciting way. Achieving the desired efficiency, consistency and production speed, the approach is to create video frameworks of modular and reusable ingredients. These can be reused across a whole product range and are easily adapted to different languages and markets.




The initial framework was designed with Momkai. Asset creation, animation and motion design by INDG.



Philips selected INDG to create a range of product videos. The goal was to increase awareness of Philips’ beauty and male grooming ranges and elevate the product experience on respective product detail pages. The videos shall explain key features of the products close to the (online) point of purchase and drive consumer confidence by offering the ultimate arguments to buy.


Male Grooming



Visual Design




Wake-up Light