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If you have questions about my work, or just wanna say hello...

Please use the form on the right to contact me.


1 Linnaeuskade
Amsterdam, NH, 1098 BC

+31 (0)6 24 83 86 10

AK/83. Alexander Kraemer. Multidisciplinary. Interactive. Digital. Art Director / Artist. Amsterdam



Concept Development


The goal for H&M was to build an inspirational fashion configurator for use in store and online.


The Virtual Mirror provides customers with inspiration, advice and builds confidence to buy. Through live video chat you'll stay in touch with a professional stylist, or friends and family.


Online Fitting-Room

The Online Fitting-Room allows for configuration of an an existing photography. You can adjust the clothing and adapt the environment accordingly.